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I like Google Adsense. It contributes a nice little chunk of change to my income each and every month.That said, I don’t and won’t follow the lead of those whose sites earn only through Google Adsense.

What happens when their Adsense accounts are shut down by Google? It does happen, and they’re left scrambling to replace lost income!

Don’t believe me?

Try clicking on your own site’s Google Adsense links once or twice and see how fast Google shuts down your Adsense account. (No, don’t really do that!)

Does it make sense to build an entire site around financial products to make a few bucks on Adsense clicks, when you can earn up to $40 for a completed credit card application?

Not to me, it doesn’t.

I use Google Adsense to supplement my affiliate income, not replace it.

Basically, it comes down to value. Value for you, and value for your visitors.

Sites that monetize only with Adsense aren’t getting real value from their site’s real estate.

Too, it’s important to me that my visitors find information of value to them on my sites, and I do that by offering balanced product reviews and articles on the related topic.

If after reading my material, they’re not interested in the product offerings, then perhaps they’ll see an Adwords ad that captures their interest.

Placing Google Adsense on your site is a strategy that will put money in your pockets even if your visitors don’t buy.

However, in the same way you need to be smart about choosing lucrative affiliate programs, you also want to do your homework when monetizing topics with Adsense.

For example, I was recently re-reading some information about under-represented niche topics with huge markets.

One of the topics suggested as a winner was ’snakes’.

I found that hard to believe, so I did my own research.

The term ’snakes’ had 152,857 searches at Overture and its partners in January, so yes, that’s a pretty sizeable interest in ’snakes’.

OK, but who’s your market? Kids looking for snake pictures for a school project? People who want to buy snakes? Someone who wants to visit Snake River?

What are you going to sell? Snakes? The game, ‘Snake’? A $10 book on which you make a 15% commission? A $60 poster from allposters.com on which you earn a 30% commission seemed to be the best bet, but how many people want to pay $60 for snake posters?

To me, that’s not enough interest or commission potential to build a site around ’snakes’.

So, what about incorporating Adsense to boost potential profitability?

Well, search Google for ’snakes’. See what comes up in the Google Adwords column?

NOTHING!

If you want to monetize with Adsense, you have to pick topics whose Adwords advertisers spend mega-bucks per click.

How do you figure out what those topics are?

Easy!

If you haven’t already done so, open up a Google Adwords account and create a new campaign. Add a list of keywords (one niche topic at a time), then click on ‘estimate traffic’. The resulting page will show you the average cost per click for each keyword.

Make note of the most expensive words in that list and optimize your pages for those phrases.

THAT’s how you’ll really profit with Google Adsense.

Warning! Warning! Warning!

Once you find a lucrative topic that is projected to cost you $36,987.57 per day, don’t forget to pause that campaign, or delete it altogether!

Article by Rosalind Gardner

posted by Deron Dohanich \\ tags: Rosalind Gardner

Interview
with Michael Cheney from AdSense-Videos.com

Q. So what made you get started with AdSense?

A. I was looking for a way to monetize some of my websites. AdSense is such an easy thing to get started with the eye for it would be a great way to start earning more money without actually putting into much more effort. I think as soon as you see the first earnings coming into your account you get addicted to AdSense. I know is what happened to me and since then I’ve just spent time working out how to earn more and more each day.

Q. How much do you make with AdSense?

A. Some days I can earn close to $1000 and others it’s less than that. But it all comes down to how much time and effort you devote to creating a quality site that people like visiting. AdSense is not what my business is based on by any means - but it is a great way to earn revenue almost on autopilot.

Q. What is the biggest mistake people making with AdSense?

A. Probably the biggest mistake people make is thinking the AdSense earnings are easy to achieve. It is very easy to get started but as I learned it takes a lot of effort to increase your earnings. I got really downhearted whenever I would log in to my account to see that I had only made a few dollars. And that’s when I decided to spend months and months of my time learning everything I could about AdSense.

I basically buried myself away and devoured every single piece of AdSense information I could find. I ran thousands of AdSense tests and started to see a dramatic effect on my click through ratio and therefore on my earnings.

This is why I’d decided to record the videos - because I knew that it would help people who were in my position to also increase their earnings. I’ve read an absolute ton of AdSense e-book’s but they take so long to go through and always seem to keep information back.

With AdSense Videos I knew that I had to tell the story exactly as it is and actually show people and lead them by the hand through the exact techniques that I use to generate large earnings from AdSense.

Q. In your videos you show people how to increase their AdSense earnings - can you give us a taster of this advice?

A. I don’t want to give away my biggest secrets as you can understand! But some of the more basic things that you can do to increase your revenues include using ads that blend in rather than stand out from your content. Flat out the worst thing you can do with an AdSense ad is make it look like the standard Google ad. What you need to realise is that you will get more clicks if your ad actually appears part of your site rather than something that’s just been dropped into the page.

Q. What would you recommend that someone do right now to increase their AdSense earnings?

A. I’ve created a totally free AdSense minicourse that people can go through to learn some of my techniques. It takes you through the four cornerstone principles that I’ve used to build up my AdSense empire.

You can check it out, as well as all the AdSense Videos, here:Michael Cheney’s Adsense Videos

posted by Deron Dohanich \\ tags: Michael Cheney AdSense Videos

Adwords is without a doubt, a great way to market your business, website or affiliate product. However, Adwords is a challenge because there is a learning curve. You must first understand that a successful Adwords campaign requires strong marketing copy, research and the proper set up.

 First you must become familiar with Adwords and how this advertizing program works. Adwords in essence are the advertisements that you see on the right side of the page when you search for something on Google. These advertisements are displayed based on the exact keywords that you searched for in the search bar.

Within Adwords you are able to set everything from your “Maximum Cost Per Click” to a “Maximum Daily Budget” for your ad campaign. Always remember to start small by setting a daily budget of $5.00 - $10.00 a day, you can always increase it later when you are confident with your ads.

Success with Adwords means a more than just selling products or gaining targeted traffic to your website. Google actually gives you a quality score which is mainly based on how well your ad campaigns perform. No one knows exactly how this quality score is calculated, but I can tell you that performance is the key factor. Having a higher quality score means Google will charge you lower “Cost Per Click” or “CPC” for your ads.

There is a particular way to set up your Adwords campaigns in order to achieve more success. Under “Campaign Settings” you want to have certain options checked and leave other options unchecked. To have a more successful campaign you want to check “Rotate” not “Optimize” next to the label “Ad serving”. By doing so your ads will be displayed more evenly rather than having only the better performing ads shown more often.

This will allow you to truly see how your ads are performing rather than only having the ads with higher “Click Through Ratios” or “CTR” perform well. You do not want to have biased ads and therefore biased data to use in evaluating your campaigns. Next, under the “Networks” heading you want to have only “Google Search” checked, not “Content Network”. You want your ads to be displayed solely through Google searches not any other content network searches or any of Google’s partner sites. This will ensure that the right customers reach your ads keeping your campaigns targeted. Untargeted traffic will result in a lower “Click Through Rate” or “CTR” which will lower your quality score.

Now that you know how to set the settings of your campaigns lets talk about keywords.

There are two great tools for researching your keywords:

https://adwords.google.com/select/KeywordToolExternal and
http://www.freekeywords.wordtracker.com

These two websites will allow you to see how many people search for particular keywords in one day as well as how much advertizing competition there is for those precise keywords. Once you have selected your keywords for your campaign plug them into Adwords and estimate your ad position and search traffic based on your max cost per click.

Some keywords will not have enough data to provide estimations, however most will be able to generate data. Your ad does not need to be in the number one position, but it needs to be on the first page or approximately within the top eleven positions. The reason for this is that over 90% of Adwords sales occur on the first page or within the top ad positions. This makes perfect sense because consumers are typically not going to buy from an ad on the second, third, or fourth page because their attention or eyes will never travel that far.

Once you have your keywords and campaign successfully up and running go through your keywords at least once a week and delete any keywords that are not performing well. For example if one particular keyword has 0 clicks per 90-100 impressions it is probably a good idea to delete that keyword because it is ineffective and will yield a bad click through rate.

By monitoring your keywords routinely, you will have greater success with your Adwords campaigns and a higher click through percentage which will end up costing you less per click. Always remember to start with a small budget, use strong ad copy that grabs your attention and delete poor performing keywords.

Zachary Gaehwiler is an internet marketer with a passion for teaching others how to be successful online. If having a home based business is a goal of yours you should take the time to visit The Wealth Funnel System. http://www.homebusinessforgood.com 415-676-8214

posted by Deron Dohanich \\ tags: Google Adwords

Successful article marketing hinges on the titles of articles. Everyday, countless authors are wasting their time writing and posting articles when they have no idea of how to make article marketing work. Authors and internet marketers are making a huge mistake by not paying attention to the article title - a few words with immeasurable impact.

Article marketing cannot reach your targeted audience and market with a lousy title. What happens online reflects what is happening offline. When you go to the bookstore to buy a book, you would look first at the title. People simply have the tendency to make a judgment on the entire book from just the title. The title is powerful enough to convince them to buy the book or to brush it away.

Through article marketing, people find your article either at the article directories or through search engines. Authors and internet marketers naturally prefer visitors to come from the search engines. The visitors are targeted and have a higher tendency to become our customers. After all, they have searched specifically for certain keywords and your article shows up in the search results. But it does not stop there. Your article title must be attractive and relevant enough to entice them to click through and read.

As you can see, you have two objectives to achieve in article marketing. One is to make your article rank high in search engine prominence, and another to make it relevant and enticing for your potential customers.

How should you tackle this?

Search engines look for relevancy and correlation of article content with title. Your article content should be keyword-rich, and it is a must that your article contains at least the main keyword, if not a main and a secondary keyword. Another trick to rank higher in the search engine is to place your main keyword at the start of the title. Positioning makes a difference. Article marketing and search engine optimization are intertwined. Treat your article just like you would optimize your web page.

In order to get a top search engine ranking and maximize your organic traffic, your selection of keywords is crucial. Perform keyword research using free keyword research tools like Overture Keyword Tool and trial version of WordTracker. Compile a list of 3 to 5 relevant keywords that have at least 500 searches per month. Do a search in Google for each keyword in quotes, for example “Article Marketing Tips”. If the results are lower than 2000, you should be able to rank well. Keyword research is vital to article marketing.

Keep your article title short.  4 – 6 words are ideal. Avoid unnecessary filler words that can confuse the search engines. Use shorter phrases that deliver the same meaning.

By targeting specific keywords in your article title, you have enhanced the effect of your article marketing. When your article shows up in the search results, your visitors will see the keywords they searched for. This is relevance at play.

There are tips to entice them to click. Think from a problem – solution approach. Are they looking for an answer to a problem? Are they searching for reviews? Are they trying to learn something new? Words like ‘How To’, ‘Guide’, ‘Review’ and more are powerful words for article titles. Use them wisely in your article marketing efforts.

These article marketing tips are simple but powerful. If you are hungry for more, read my blog to learn the secrets of article marketing and how you can drive tons of buying traffic daily to your website.

By: Davion Wong

Davion is a successful webmaster and author. Discover more about article marketing and read reviews of top article submission software such as Article Post Robot, Instant Article Submitter etc and find out how these tools can drive instant and continuous traffic to your website at Article-Submission-Software.blogspot.com.

posted by Deron Dohanich \\ tags: article marketing