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I’d be willing to bet that right now, right this second, you are wasting precious online real estate.

In other words, you are not taking advantage of every “place” in your online marketing that you could be using to make you money.

The biggest one many people (including myself) often overlook:

The “Thank You” page.

Do you realize the “Thank You” page (the page you display after someone submits an opt-in form or even an order form) is some of the most RESPONSIVE real estate on your site?

You should be using your “Thank You” pages to promote some of your other products, other opt-in lists, or affiliate products.

One of the easiest ways to INSTANTLY make more money is to use an opt-in “Thank You” page to simply say:

“Thank you for subscribing. You will receive your first issue very soon.”

Then under that text you can say, “We Highly Recommend This Product…”

Then you can list information about an affiliate product that is related to your market. This is an easy way to send traffic to an affiliate link so you can earn some additional income that you didn’t already have. I.e. FREE MONEY.

You can do the same thing for your ORDER FORM “Thank You” pages. Thank the customer for their order and recommend they check out a related product. In fact, this real estate on your site will be the most responsive of all for other offers.

After all, that web site visitor just became the most qualified prospect of all — A PAYING CUSTOMER.

You know, most marketers are AFRAID to send additional offers to their customers. But why?

Well, the thinking is simple…

“I don’t want to piss them off by trying to ‘pitch’ them other products.”

We have all thought this way. *I* am guilty of this myself. But you know what? We all need to GET OVER IT.

Everyone needs to realize something — people buy MULTIPLE PRODUCTS when they are interested in something. So why shouldn’t *YOU* get paid when they do?

When is the last time you went to the bookstore to buy a book or magazine on an interest that you had and you left the store with only ONE COPY of something?

That’s right, you probably bought more than one on almost every occasion you can think of. Customers are the same way. So don’t be afraid to send offers to your customers.

This is a FACT: the more offers you send to your customers, the more money you will make.

Start displaying related offers on your order form “Thank You” pages and you’ll instantly boost your income.

I did this recently on ONE of my sites and it added an additional $3,500/month in net income. I simply took an order form “Thank You” page that had only said, “Thank you for your order.” (and some other minor stuff) and added a promotion for a “Recommended” product. This was an affiliate product that I earned a commission on when my customers visited the link and then made a purchase.

Here’s something else for you to understand…

When people are ordering from you, their TRUST and RESPECT for you is at an all-time high. If you “recommend” another product for them to buy at this time (right after they placed an order with you), not only will they trust your recommendation (by the way, make sure it’s a solid product you are recommending) but they are also still in the “buying mood” and will be more likely to buy something else at that moment.

After making this minor modification to one of my own “Thank You” pages, I am now making this additional income day after day. All I did was make use of some precious online real estate that I was overlooking — i.e. WASTING.

So take a closer look at your web site and marketing process and find places that you are not effectively using to promote your other products or affiliate products.

I’d be willing to bet that there’s some “unused” online real estate you can go take advantage of right now that would allow you to INSTANTLY make more money from the same traffic you are already receiving.

So what are you waiting for? Stop reading this email and go put up an offer on that unused space. Yes, NOW.

John Reese is an Internet Marketing pioneer that has been actively marketing online since 1990. John has sold millions of dollars worth of products and services online and his network of Web Sites have received over 1.4 BILLION Web Site visitors since their inception. You can learn more about John, his home study courses, and subscribe to his free ezine by visiting:

http://www.marketingsecrets.com

(c)2003 MarketingSecrets.com. All rights reserved.

Article Source: http://EzineArticles.com/?expert=John_Reese

posted by Deron Dohanich \\ tags: Online Real Estate

You’re about to discover something that I honestly believe can CHANGE YOUR LIFE.

This is a concept that drives my marketing. This concept continues to make me a small fortune. Today I want to share this concept with you.

“Crap can make you rich.”

Don’t laugh. Let me explain.

The beautiful thing about marketing online is that we can achieve RESULTS for anything LIGHTNING FAST.

We can put up some Google AdWords, drive some traffic, and starting getting results in a matter of MINUTES.

I can essentially write a sales letter, include an opt-in form, and create a little infoproduct to sell, all in less than ONE HOUR and have it getting results.

Okay, so the product may completely STINK. i.e. it’s CRAP. The sales letter may be nothing but CRAP too. And even if someone DOES order, they’ll be getting that product which is CRAP and most likely will request a refund. Heck, after all, I only spent an hour on the entire thing.

But none of that matters. The GOLD is not in the crap itself, the gold is in the RESULTS.

Everything in marketing has a “Cause and Effect” — everything.

If you put up the WORST CRAP EVER right now on a web site, something WILL happen. And those results are what eventually drives a few hundred dollars a month in profit, and eventually produces several thousand dollars a month, and can eventually create a small fortune.

Okay, so maybe your conversion rate will initially be 1 out of 1,000. That’s okay. With enough data that 1 out of 1,000 will become a solid average and that site will CONSISTENTLY produce 1 sale out of 1,000 visitors.

Hey, welcome to a CRAP conversion rate.

Hehe, but seriously…

The point is this. There is tremendous value in a 1 out of 1,000 visitor conversion rate — no matter what the price of the product is. No matter what the offer is. Why? Because it’s GUARANTEED that you can IMPROVE upon it. You can make it better. You CAN get MORE people to buy.

All you have to do is improve your marketing. Test small changes. Try a few little tweaks. Improve it little by little.

Get better and better RESULTS.

Here is something I want you to engrave deep into your brain…

You will NEVER, that’s right, NEVER, launch a site or any marketing that will be even 10% of “perfect”. You’re never going to launch a site that starts pulling a 10% conversion ratio, let alone 100%.

(And before you email me and tell me that a site you launched pulled a 10%+ conversion rate, I’m not talking about the results of a strong endorsement someone did for you. I’m talking about an AVERAGE conversion rate from ALL the traffic sources you point at your site.)

So why are you spending SO MUCH TIME to get that latest project launched? What the heck are you waiting for?

Know this… everyday that goes by without you launching your latest project is a day that you could be using to test and IMPROVE upon what that project produces.

Yes, that means make you more money.

Your project will never be perfect. You could have always made it better. You could have always done this or done that.

WRITE THIS DOWN…

“The biggest piece of crap ever created and launched online makes more money than an almost-perfect project that was never launched.”

Is my point getting through to you?

The biggest mistake we entrepreneurs make is trying to make our little projects PERFECT before we are willing to launch them and see what they will do.

This can be the “kiss of death” for our businesses. Because until we launch projects we don’t get any RESULTS.

What you need to realize is that RESULTS are the biggest ASSET to your online business. Even the CRAPPY RESULTS.

Because the results are what tells us what is working and what isn’t. And believe me, I’ve probably made MORE MONEY from the results I discovered about things that weren’t working, so don’t just think it’s all about what works.

So learn to produce projects on an ACCELERATED launch schedule. Just get the sucker to the quickest version that will allow you to launch it and start getting ANY results at all. Then spend your time IMPROVING on the results.

Let’s face it. Many of our projects FLOP. It just happens. People just won’t buy enough of something to make it profitable. So we must move on and work on another project. Get it out there and see if that one starts making money. Repeating the process again and again.

But think about what I just said and realize something. If you KNOW the reality that many of your projects will fail, why the heck are you taking so long to find out?

It’s probably the same reason *I’ve* often delayed things… FEAR.

I’m AFRAID to see my “baby”, my special project, fail. But since we’ve already come to realize that the reality of business is that some projects WILL FAIL, we just need to GET OVER IT.

Put that CRAP together and launch it! Unpolished. Unperfected. Ugly. Yes, I say let the crap fly! (no, not that crap.)

So get your projects launched absolutely, without a doubt, as quickly as possible. Get SOME results. Any results. THEN work on improving whatever those results are to increase your profits.

If you are planning on doing JVs with people for your new product, or rolling out an affiliate program for it, the “JOHN REESE CRAP METHOD” (as I will call it) still definitely works.

Here’s how you use it…

You put together your web site and product as quickly as possible. Go jump on Google and buy some AdWords traffic to point at the site. Start tracking the results — no matter what they are. Make changes and TEST them. Continuously work to improve the results of the site.

When you’re able to get the site to a satisfactory conversion level, then and only then proceed with putting together JV deals and really rolling out the product.

You know, the biggest kiss of death for an online marketer can be to launch a product with JV partners WITHOUT having first tested and improved a site’s conversion. Do you think your JV partners are going to promote your next project if the initial one completely FLOPS and doesn’t make them any money? Absolutely not.

SO USE THE “JOHN REESE CRAP METHOD” AND PROFIT!

1. Create and launch crap. 2. Test that crap. 3. Improve that crap. 4. Make money with crap that eventually becomes non-crap.

Seriously. Don’t laugh. This process works. Again and again. It has made me rich.

Learn it. Live it. Love it. Let crap make YOU rich.

—————————————– John Reese is an Internet Marketing pioneer that has been actively marketing online since 1990. John has sold millions of dollars worth of products and services online and his network of Web Sites have received over 1.4 BILLION Web Site visitors since their inception. You can learn more about John, his home study courses, and subscribe to his free ezine by visiting: http://www.marketingsecrets.com (c)2003 MarketingSecrets.com. All rights reserved. Article Source: http://EzineArticles.com/?expert=John_Reese

posted by Deron Dohanich \\ tags: boost your profits

I just thought I would share a little “wisdom” with you that I learned the “hard” way over the past 12 years of running online businesses. Hopefully, some of you will be able to benefit right away from what took me YEARS to figure out and finally DO. It was the major difference in finally finding big success online.

1. Have many Internet projects you are working on? Have many ideas you are developing that you want to make money with?

YOU’RE IN DEEP DOO-DOO AND YOU DON’T EVEN KNOW IT.

One of the hardest lessons I had to learn was that working on several projects at the same time was literally the KISS OF DEATH for my online ventures. I was under the impression that if I could create TEN little online ventures that could each make a measily $2,000/month, then when the day came that they were all online I’d be making $20K/month.

Take it from me, that will NEVER happen.

I once had over 20 projects being developed at the same time. I even had a TEAM of employees at that time to do it. It still FAILED.

FOCUS. THAT’S THE SECRET TO MAX PROFITS.

Just as you cannot make a million dollars without making just ONE DOLLAR first (there’s no other way around that order) you really can’t succeed online unless you work and FOCUS on just ONE PROJECT and work on it until it’s profitable. Then and only then should you work on Project #2.

It’s too easy for entrepreneurs like us to surf around the Internet and see opportunity everywhere. It’s too easy to come up with yet another new “plan” to create yet another little venture — often sidetracking us from our original project.

So stop working on multiple projects at the sametime — at least not until you have ONE project making you enough money that you can sitback and relax and “play around” with a 2nd and 3rd and 4th project. Until you create just ONE project that is able to support your lifestyle you have no reason to be working on other projects. YES, many people will disagree with me, but it’s a FACT.

The way to succeed online is to FOCUS. It’s better to do one thing “great” than to do many things “fair”. If your primary project is just not growing to the size you want it to to support your lifestyle, then you should probably focus on another project instead. Pick another market. Do some research. Don’t be afraid to try something else.

DON’T FALL IN LOVE WITH YOUR PROJECTS.

If you give them an honest effort and they prove not to be as profitable as you want, don’t be afraid to DUMP THEM. Online ventures are very inexpensive to start. Don’t be afraid to bail out on a failing project and start another to focus on.

You’ll make a lot more money by making one project as best as you possibly can. Instead of spending your time trying to get another project going, work on GROWING your original project — go out and get more affiliates or test more advertising campaigns. THEN work on creating a backend product that compliments your initial product/service.

MILK YOUR MARKET.

Work on making your original project as big as possible. When you can’t do anymore, THEN considering starting a second project.

2. Make Lists And Prioritize Based On One Thing — PROFITS.

You should do “brain dumps” often. Pour everything in your head onto paper. Get everything off your mind. We all get a gazillion ideas everytime we surf around. Don’t clog your mind with these ideas, write them down.

THEN RELAX AND STOP DWELLING ON THEM.

You don’t need to let these ideas encompass your thoughts — they are safe on paper or in a computer file you’ve created to note them.

Make a list of “tasks” you need to work on for your business. Write down every conceivable thing you’d like to accomplish. Then prioritize this list from top to bottom based on what will you make you the most money or have the biggest impact on your bottom line.

It’s funny how we often will spend a lot of time on tasks that don’t necessarily bring in new profits for us. So work on those things that will most directly affect your bottom line FIRST — then work on the rest of the list.

Also work with a better PRODUCTIVITY “BALANCE”. Plan to work 3-4 hours a day working only on some tasks on your list. As Internet entrepreneurs it’s too easy to surf this site and other sites and PROCRASTINATE. The Information Age makes it too easy to procrastinate — because we can NEVER know everything there is to find online, so we can surf INDEFINITELY.

Kill your web browser for a few hours a day if you don’t need it to accomplish the work you need to do. Surf only when you’ve accomplished your day’s tasks. Same with email. Close your email client if you don’t need it.

(AND HERE COMES A “BIGGIE”)

3. STOP TRYING TO COME UP WITH THE NEXT “BIG THING”. LET OTHER PEOPLE *SHOW YOU* WHAT’S MAKING MONEY.

For many years of my life as an entrepreneur I was trying to come up with the next “Big Idea”. I was always trying to innovate. I was always trying to invent something. I finally realized that it’s much easier to make money THE LAZY WAY.

Let other people do all the hard work for you. Let other people figure out what people want to buy. Then you can DIFFERENTIATE yourself and offer something similar to the same market. No, don’t copy off of people. But create a product that compliments a popular product/service. Not only have you created something to offer to that same “hot” market, you have also created something that makes for the perfect JV for that original person that “showed you” the market.

Online, you can find out ANYTHING about any business. Do some research and check out other successful people online. Notice what kind of ad copy they use. Subscribe to their ezines or autoresponder series. See what they send you — realize WHY. Buy your competitors’ products. See what they sell you on the backend. Figure out HOW they are making money.

THEN EMULATE SUCCESS.

Stop trying to do things the HARD WAY. Keep an eye on people that have already figured it out.

OBSERVE ADVERTISING

Check out the keywords for your market. Notice the companies that are bidding for your keywords. Keep an eye on these listings for at least a couple of weeks. The companies that remain at the top are most likely MAKING MONEY with that advertising or they wouldn’t keep paying for it (unless it’s some Fortune 500 company just wasting money). Go to their site and see WHAT they are selling. How much they are selling their product for. What autoresponder series they might be using. What their offer is. Buy their product. Figure out their backend.

Do a little RESEARCH and you can find out the exact “blueprint” for success in any market.

AND LAST BUT NOT LEAST…

4. Be proactive.

If you want more subscribers, go get them. If you want to bring more traffic to your site, go find some partners that can send it to you. If you want more email subscribers, create more ways for people to opt-in and take more advantage of the traffic you already have.

Don’t sit back and “hope” your business grows, MAKE IT GROW. No matter what your goals are, you CAN make them happen if you TAKE ACTION to make it happen.

This is your year to do it. Make it happen.

—————————————– John Reese is an Internet Marketing pioneer that has been actively marketing online since 1990. John has sold millions of dollars worth of products and services online and his network of Web Sites have received over 1.4 BILLION Web Site visitors since their inception. You can learn more about John, his home study courses, and subscribe to his free ezine by visiting: http://www.marketingsecrets.com (c)2003 MarketingSecrets.com. All rights reserved. Article Source: http://EzineArticles.com/?expert=John_Reese

posted by Deron Dohanich \\ tags: double your profits