Jun 22

Does it always seem like others find all the profitable markets…while you’re stuck slaving away looking for a good opportunity?
A lot of marketers expend their energy and their money to promote a product nobody wants. Or they choose to build a business inside a niche that’s too small. Or they pick a large marketplace and find it too difficult to separate themselves from the pack.

Wouldn’t you love to have a way to know beyond a shadow of a doubt the market you’re choosing is the right one for you to profit from? If so, keeping reading.

Principle #1 for choosing a profitable market is to find markets where people are already selling products profitably. You don’t want to be a brand new pioneer in a new marketplace. Let someone else prove the market is profitable for you before you enter it.

Here are 5 ideas generators for markets (all based on making sure someone else is selling into the marketplace first)

Idea Generator #1: Paypal Shops https://www.paypal.com/shops

You can search through the different categories of shops. When you visit different companies accepting Paypal, they’ll even share the number of Paypal transactions that shop has had. You don’t have to guess where the money is at or where it is flowing. Look for products or services that are selling with with a lot of transactions.

Idea Generator #2: Lulu http://www.lulu.com/browse/stats.php?fType=topSellers

Lulu is a site for self-publishers essentially that allow book authors and information product developers to upload their material and they will print out a book on demand. They keep statistics about what titles are selling in what categories. You can get a sense of what’s selling there for small publishers.

Idea Generator #3: Shopping http://shopping.com/top_searches

Shopping.com has a Consumer Demand Index showing the hottest searches for what people are actually looking at buying. Consider this. People who search on Google are often looking for free information. You can translate some of those searchers into buyers. The research we’re doing is showing what people are actually buying!

Idea Generator #4: eBay http://pulse.ebay.com/

Choose any category in eBay and find out the most popular searches and the biggest eBay stores. What are customers looking for to buy online? eBay (the biggest online shopping destination) shares their stats with you!

Idea Generator #5: Magazines http://www.magazines.com

If a magazine can be supported and has been in business for a while, that means that people are paying for the magazines and advertisers are making money. The magazines are supported by advertisers. If there aren’t enough advertisers in a marketplace to support a magazine, I’d be very nervous about entering that market.

You’re notice the whole principle behind all these ideas generator is that we’re following the money trail. If others are making money in the marketplace, then it’s passed step one of the marketing process. If there aren’t proven winners already, I’ll pass on the market. And I recommend you do the same. Terry Dean Reveals Practical Methods Of Finding Markets That Virtually Guarantee You An Income From Day One - Proven Step-By-Step System of Choosing a Niche from an Expert In 17 Unique Markets: http://www.chooseyourmarket.com

By Terry Dean

posted by Deron Dohanich \\ tags:

Mar 10

Where does your perfect target customer make their buying decisions?How do they make their buying decisions?

These are important questions. If 90% of your target market makes their buying decision based on referrals, quit wasting your time running Adwords advertising…or any type of other paid advertising. If 70% of their decisions are based on media reviews, you know it’s time to work harder on PR.

How are they currently buying from you? How are they buying from your competitors? What is the most influential key to their buying decision?

One of my absolute favorite questions is, “How can I cost effectively get my offer in front of a group of hungry customers?”

I call this “plug-in profits.” For example, my books are listed on Amazon…because that’s one of the places people like to buy books. They already have traffic built in. They already have people searching for books. Ebay is another site like this. They already have traffic, and you can tap into their traffic very low cost.

Who else already sells to my customers? Do they have a list? What can I uniquely offer the list owner and the list members? Which one is easier…to build a site that generates a ton of traffic or JV with someone who already has the traffic? Of course, you should working on your site, but that takes time. You can generate profits right now, today, by finding a way to tap into traffic that already exists.

It may be a product JV where you give them 75% of the profits from the first sale. It could also be something much more simple. You might write them an exclusive expert article they feature in their newsletter or on their site.

Even general “article submissions” are based on this principle…tapping into lists and traffic that already exist.

Perhaps you give them your product to include as a bonus with their offer. I’ve been on both sides of this type of transaction…where I freely allow another marketer to include my ebook with their offer and where I’ve included someone else’s product in my offer.

You don’t get any profits upfront, but you’re putting your value in the hands of a perfect target customer (make sure they qualify before you set-up the deal).

You can generate plug-in profits off the Internet as well. Have someone send out a mailing to their clients to recommend your product or service. Speak for an upcoming event (where someone else puts people in a room to hear you). Do a teleconference for someone’s list. Negotiate for free or discount coupons to be given out at the sales desk where your target customers visit.

For example, a new gym promoted themselves by allowing a local nutrition store to give away a free one month membership to their buying customers. Who else could model this? The massage therapist, chiropractor, etc. could follow suit to the same audience.

Who right now has your target customers buying from them? How can you make them an irresistible offer? I’ve dealt in industries where it’s not legal to pay a referral fee. That doesn’t matter. There is always another way to get something done. Do a cross mailing…where they mail their customers about you and you mail yours about them. Include something free you normally sell that they can use as an incentive to sell more to their customers.

There are so many variations on this theme…

It all comes down to three simple questions.

1. Who is already reaching my perfect target customer?

2. How can I be of service and make a unique irresistible offer to the vendor? 3. What would be irresistible to their clients to “try out” what I offer?

About the Author

Terry is the owner of the Integrity Business Blog, Find out more about how you can Earn More By Working Less by creating your own books, CDs, DVDs, and more at his Free blog today: http://www.terrydean.org

posted by Deron Dohanich \\ tags: